Thought Leadership

The Best Practice Business Unit (BPBU) constantly seeks to advance industry knowledge through insightful whitepapers and other curated materials

•The BPBU teams’ extensive knowledge about the discipline of Category Management and Consumer and Shopper Insights allows us to provide education and unique perspectives to make you better informed and, ultimately, drive your category’s success.

Case Study Highlights

The CMA strives to emphasize the importance of hands on exercises for REAL-WORLD category management. We do this by providing case studies in order to help retailers, manufacturers, leaders, sales executives & marketing executives in the constantly changing category management industry.

White Paper Highlights

At the CMA, we provide the most recent and informative case studies & white papers highlighting sections of the industry like category management, insights and analytics, shopper marketing & space management.